The Burleson & 71 Neighborhood Center is home to a few legendary community-focused businesses, and among them, Austin Most Wanted (AMW) shines brightly. Founded by Michael Hernandez in 2013, AMW is more than just a barbershop; it’s a cornerstone of the Southeast Austin community. Michael has built a space where customers feel like family, and the community feels supported and valued.
Michael’s connection to the area runs deep. Growing up in Dove Springs, he started cutting hair at 13 for his brothers, friends, and even basketball coaches. “It started as a way to make a little extra money and keep myself looking good,” Michael recalls. “But over time, I realized I really loved it.” After high school, he attended barber school, worked in another shop for six years to hone his craft, and eventually opened AMW with just three chairs. From day one, his vision was clear: to create a space that provided awesome haircuts, as well as a platform where young barbers could grow and the community could thrive.
Michael is not only a skilled barber but a mentor and role model for the next generation. Many young barbers in the area look up to him, seeing in him the same dream they have for themselves. He provides opportunities for these aspiring barbers to earn money, develop their skills, and build a future in the profession. Known for his tireless work ethic, Michael is the first to arrive at AMW and the last to leave. Despite managing the shop, he continues to cut hair daily, with a full list of loyal customers who book weeks in advance for a chance to sit in his chair. Yet, despite his success, Michael remains deeply connected to his roots, running AMW as a family business; a venture he started with his wife and cousin.
The Burleson area has transformed significantly since AMW first opened its doors. Once a primarily industrial zone, it has become a vibrant hub featuring breweries, coffee shops, apartments, and thriving local businesses. AMW’s story is a testament to this evolution, blending seamlessly into the energy of the Burleson & 71 Neighborhood Center. As TPG ramps up remodeling efforts to elevate the center further, we sat down with Michael to learn more about his inspiring journey and his vision for the future.
TPG: How did AMW come to life?
Michael: Opening AMW in 2013 was a dream come true. It started small, with just three chairs and a lot of determination. Over time, we’ve grown into a team of 10 barbers. From the start, I wanted AMW to feel like more than a business—I wanted it to be a place where people feel connected and welcome.
TPG: What makes AMW special and different?
Michael: AMW is a community space as much as it’s a barbershop. People come here not just for haircuts but to hang out, catch up, and connect with others. Regulars often stop by just to chat or share a laugh. Over the years, I’ve seen families grow, friendships form, and so many memories created right here in the shop. That sense of connection is what makes AMW special. Seeing these connections form over the years has been one of the most rewarding parts of running AMW..
TPG: Besides cutting hair, giving back seems to be a core part of AMW’s mission. For example, your Back-to-School Bash initiative is a fantastic effort, where your business helps local families by providing them with free haircuts, backpacks, and school supplies. The event draws media attention, volunteers, local businesses and hundreds of participants. How did it start?
Michael: It started when my cousin and I participated in a church event giving free haircuts and backpacks to kids. We spent hours cutting hair in a building without AC, and it really opened my eyes to how much impact something small could have on families. Seeing the smiles on those kids' faces and hearing the gratitude from parents inspired me to bring the idea to AMW. Now, our Back-to-School Bash is huge, and we’re able to give hundreds of free haircuts and supplies every year, with support from the community and local businesses.
TPG: What does giving back to the community mean to you?
Michael: Giving back is everything. We’ve been able to grow because of the support of this community, so it’s only right to give back. Whether it’s free haircuts, school supplies, or supporting local events, it’s about making a difference. Success isn’t just about business—it’s about impact.
TPG: How has your relationship with TPG and the Burleson & 71 Neighborhood Center been?
Michael: Honestly, it’s been great. The team at TPG has been really supportive. For example, during tough times like COVID and our remodel, they understood what we were going through and worked with us to keep the business running strong. I also love how they are improving the center, and I’m excited to see what the renovations will bring.
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